We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. What is striking about trends reports this year is the hegemony of AI.
Whether we are all now more susceptible to hype is up for debate, but the discussion around AI feels more akin to that associated with a platform shift (e.g. 'year of mobile'), than it does to a shiny distraction such as the metaverse.
Though we have a trend dedicated to generative AI in this year’s roundup, its presence is also felt in sections on data, customer experience and creativity.
So, without further ado, here is our list of trends for 2024…
You might have heard that TikTok is the ‘new Google’ based on a stat that two fifths of Generation Z are apparently using it for search. But where did this idea come from, and is it accurate?
