Did you know that it costs between 5 and 25 times more to acquire a new customer than to keep an existing one? If this surprises you, then it's time to accelerate your retention strategy! Sendinblue, the all-in-one digital marketing platform, has created a complete guide to help you discover how to drive retention and loyalty with email marketing.

In this free ebook you will find:

The basic concepts and KPIs to track when it comes to retention and loyalty
How email can support your retention efforts, its benefits, and a real-life business success story
The fundamental steps to define an efficient strategy and the activities for each business unit
How to design powerful email campaigns to drive retention

Get a clear view on how to make retention a common goal across all teams in your company, and how to set up a communications plan for your existing customers. After reading this guide, you will understand how email marketing can help you support your retention efforts, and actually reduce your cost of acquisition by lowering the cost of churn.

Enjoy the reading!