Artificial intelligence is all the rage lately (for the record, this was written by humans). All this buzz leaves companies wondering whether to give in to the AI FOMO…or stay far, far away.
Luckily for marketers, Salesforce brought industry pros together to share insights and knowledge about today’s top trends and challenges. They surveyed 6k marketers from around the globe to bring you their latest State of Marketing Report. Inside the report, you’ll find deets on how marketing leaders are: - Prioritizing cost savings and efficiency amid economic uncertainty
- Preparing for third-party cookies to retire
- Removing silos to enhance the customer experience
- Meeting evolving customer needs through innovation
