Other things to know about | | |
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| Top Stories |  | | Ivy Liu |
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| | | | | Netflix is currently left offering modest scale in terms of reach, high CPMs, limited targeting capabilities and little in the way of measurement, at least for now. | | |
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howdy! | | | | | A new advertiser pitch deck shows how the AI search startup hopes to win over advertisers later this year with new cross-platform formats. | | |
| Advertisement |  | | |
| | | | | From Digiday’s sister brand Modern Retail: Brands are leveraging data-driven advertising and embracing retail media networks to stay ahead in the competitive retail landscape. | | |
howdy! | | | | | Whether it’s a holding company agency or influencer-focused shop, content creators are filling in-house roles from creative and strategy directors to community management for brands. This comes as various agencies need to move rapidly on social media trends and create more consistent, flexible content for their clients. | | |
| | | | | Data privacy is paramount for brands as consumers are increasingly eager to take control of their data. | | |
howdy! | | | | | Hubspot rolls out a new AI Search Grader tool for ChatGPT while Perplexity prepares advertisers for new formats. | | |
| Advertisement |  | | |
| | | | | Most political ads are innocuous, but as controversial political content ramps up this fall, publishers will likely play Whac-a-Mole with incoming ads. | | |
howdy! | | | | | As political advertising ramps up, one performance marketing ad buyer believes that the platforms are getting more sensitive and potentially taking a harsher look at ads on the platform. | | |
howdy! | | | | | Duolingo is rendering its app — and Duo by extension — into a real-life experience with a pop-up store in New York City’s Soho neighborhood. | | |
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