WardsAuto – Customer Experience Edition
WardsAuto The Big Story - Dealer Issue
 

MARCH 8, 2018

Dealership Study: Overactive Filters Block Some Legit Customer Leads

“Today, identification and diagnostics of software system failures is just as important as managing employee performance,” says Fran O’Hagan, head of Pied Piper Management Co.

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Cox Automotive President: Ditch the Hours-Long Car-Buying Experience

In a WardsAuto Q&A, Sandy Schwartz talks about the changing world of digital car shopping, new customer expectations and how he runs a multi-brand business.

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Today's Trade-In Brand Loyalty Impact on Tomorrow

Car segments’ overall inability to win popularity contests at dealerships will shape the auto industry’s future, study says.

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Is Your Website Attracting the Right Candidates for Your Dealership?

Today's CBT Automotive broadcast.

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