We all have biases we don’t know about. They are “psychological shortcuts people use to process information and make decisions,” writes Kath Pay in her article on how they influence email A/B tests. “You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) in your email copy and design to persuade customers to engage and convert.” She explains what they are and, just as importantly, what to do about them.
It’s three weeks until the MarTech Conference! You owe it to yourself to check out the agenda for our free, online marketing confab. Give it a quick look, and you’ll find something you want to know more about.
Constantine von Hoffman
Managing Editor
bit.ly/mtnl
