Digital advertising

Online advertising: The funny, fuzzy math

Uncover common issues when measuring digital ad performance using views, clicks, attribution and other metrics.

Social media marketing

2024 Predictions: Social media’s evolution

Are consumers cooling to social media or are they willing to engage? Here’s where marketers will commit their efforts in the year ahead.

Email marketing

New rules for bulk email senders from Google, Yahoo: What you need to know

The requirements apply across the domain, forcing marketing and sales to work together on email strategy.

Performance marketing

BidsCube teams up with Pixalate to combat ad fraud

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.

MarTech webinar

Masterclass: Data storytelling

Data-savvy marketers understand the influence numbers have on decision-making. Positioned the right way, data storytelling helps marketers present complex information in a relatable and compelling format.

Agile marketing

4 common pitfalls in failed agile marketing transformations (and how to avoid them)

To truly transform a marketing department to agile, you’ll want to watch out for the common failure points that have hindered other companies.

Social media marketing

Celebrity influencers are a turnoff for some consumers

While influencer marketing is booming, new research suggests it might be a turnoff, especially for older, more valuable customers.

MarTech webinar

Power up your marketing with GA4 and Salesforce Marketing Cloud

Join experts from Google and Salesforce to discuss how you can successfully integrate your GA4 data with Marketing Cloud for more effective marketing. .

Marketing management

3 ways to retain marketing talent — and why it’s important to do so

A wider range of opportunities, a seat at the table and recognition that skill-sets exceed standard degrees. These are all things you can offer to retain talent.

Your voice matters

Sights set on a new salary in 2024?

Contribute your insights to the MarTech Salary and Career survey. Together, we can better understand how our industry is evolving and empower each other to seek the right kind of compensation.

Take the survey

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