Join us for Social Media Marketing and Engagement for Libraries on Thursday, October 10. In this half-day online course, you will:

• learn how to engage your community in innovative ways through social media.
• gain a deeper understanding of major social platforms.
• create strategy for which platforms you want to use and how to use them.
• create a holistic social media marketing and engagement plan.
• develop social content in a manageable and sustainable way.

If you are involved in community engagement, programming, outreach, marketing, or communications in your library, you won't want to miss this one!

Course Program

Half-Day Online Course | Thursday, October 10

Session 1 | 12:00-12:55 pm ET

Strategizing for Social Media: How to Plan and Create Engaging Content

Each social media platform has its own unique challenges and opportunities. This session will help you engage your community in your library by teaching you how to create a compelling and actionable strategy for social media marketing. You’ll learn how to evaluate each platform to inform a relevant strategy and how to determine which kind of content works best on each platform. You’ll leave knowing how to integrate the most common platforms into a holistic social media plan for your library.

Session 2 | 12:55-1:50 pm ET

Maximizing Your Reach: Foundations of Social Media Data and Analytics 

How can you maximize your social media impact efficiently? How can you make the most use of each platform’s data analytics to make strategic decisions? This session will help you understand which platform is best to use in different contexts and help you be strategic and data-driven with your social media marketing. 

Session 3 | 2:00-2:55 pm ET

Maximize Your Engagement: Graphic Design Foundations  

What you say in your social media posts is crucial, but how your posts are designed is almost equally important. This session will provide a foundation of graphic design best practices to help you create eye-catching posts users will want to engage with. 

Session 4 | 3:00-3:55 pm ET

Instagram Reels and TikTok for Librarians: How to Reach Your Community without Burning Out

TikTok and IG Reels are still trending, but many librarians are overwhelmed. This session will show you accessible ways to integrate Reels and TikTok into your social media strategy without it becoming just ‘one more thing’ you have to learn. You’ll leave with straightforward tips and tricks for understanding of how the platform works and efficiently building fun content that engages your audience.

Closing Remarks | 3:55-4:00 pm ET

Speaker Highlight

Vianey Becerra, Social Media Manager and Translator at Enoch Pratt Free Library 

Vianey Becerra manages and curates social media content for the Enoch Pratt Free Library in Baltimore, MD. In 2023, the Pratt Library's Marketing and Communications Department received the Library Marketer of the Year Award by Library Journal. Becerra has worked in non-profit marketing & communications for over 7 years, and actively provides training on social media best practices to library staff in Baltimore and across the state of Maryland.

Join as a Group 

Group Rates

Request a discount for groups of 3 or more and work with your colleagues on a project for your library.

Credit Packages

Dedicate a portion of your annual PD budget, towards seats in our courses, and receive 25% off our lowest price for each seat. 

Allocate seats to staff as needs arise over a 12-month period of your choosing. 

Click here to request more information. 

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