Oxford University Press former CMO weighs in on martech challenges, trends, and predictions Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve their offerings.
ClickZ Daily: December 18, 2019 |
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| Former Oxford University Press CMO Colleen Scollans, leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve their offerings. Colleen emphasizes that marketing and technology teams need to approach the implementation of a tech stack together, taking a unified approach. She also cites tech that can help organizations realize the promise of a delivering true 360 degree view of the customer, as one of the more exciting trends in martech for 2020. Also, a report from the Information Technology Services Marketing Association (ITSMA) and the ABM Leadership Alliance, shows that ABM is moving into a more mature phase. A 21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Also ICYMI: AX Semantics, AI-powered, SaaS-based content generation solution launched globally to help online retailers solve one of the ecommerce’s biggest pain points: the ability to create vast quantities of unique product descriptions in multiple languages at scale. Smartly.io, a leading global creative and digital advertising platform, announced a majority investment of €200 million from funds advised by premier private equity firm, Providence Equity Partners. Smart AdServer, a leading independent ad monetization platform, announced its acquisition of LiquidM, the Bertelsmann-owned, global Demand Side Platform (DSP) based in Berlin. PreciseTarget, the first data company to profile the retail buying taste of 220 million U.S. adults, announced that its data products are now available on The Trade Desk for retailers seeking greater marketing efficiency and conversions during the 2019 holiday season. Alibaba Cloud, the data intelligence backbone of Alibaba Group, announced that it has seen exceptional client base growth in 2019 across a range of industries in APAC. Tokyo based chatbot startup ChatBook has raised a $1 million funding round led by from Monex Ventures Co., Mitsui Sumitomo Insurance, VOYAGE VENTURES Co., and East Ventures Co. |
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Digital Leaders Jacqueline Dooley Colleen Scollans leverages her vast experience as a marketing leader to help brands build their tech stack, and tells vendors how they can improve their offerings. |
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Analytics Barry Levine 21% expected increase in current ABM budgets demonstrate it is now a mainstream B2B technology. Read more |
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| Analytics Devon DeBlasio Marketers love to talk about personalization, but today it's more aspirational than operational for many organizations. As Neustar's Devon DeBlasio explains, many companies are struggling in six areas that are critical for the success of personalized ads. Read more |
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| Digital Marketing Barry Levine SmarterHQ puts together the key components of CCPA and the steps marketers need to take to properly prepare your customer data and marketing for compliance. Read more |
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| Digital Marketing Erik Dochtermann and Robert Jones MODCo Media's Erik Dochtermann and MiQ's Robert Jones offer up the tech trends that advertisers and marketers assume to be the most promising, along with the real deal opportunities for realistic success across three major areas: video, audio, and data. Read more |
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| Data & Analytics Dina Kholkar CMOs need to adopt a digital-first mindset, and be more transparent about how they collect and use customer data – both inside and outside the enterprise – to drive personalization and entirely new ways to serve consumers. Read more |
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Analyzing Customer Data As companies grow, it’s common for their data to become fractured; different pieces using different software as each department pursues its own goals. Download now |
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| Analytics Digitalization or even full-on digital transformation is normally fuelled by internal expectations of speeding up processes and cutting costs. The ability to automate the processes behind the “digital surface” in order to avoid manual actions is key to achieve that. Download now |
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