From wedding doulas to bullshit immunity, here’s the best of OZY this week.

This week’s news headlines have been all about the cash: Trump insists that those two hush payments were not campaign violations; Queen of Soul Aretha Franklin left no will or trust; and Apple’s Tim Cook is expected to get about $120 million richer (he also recently donated nearly $5 million in shares). But for those of us who aren’t millionaires (or even if you are rolling in dough), the weekend has arrived — so sit back and enjoy some of the priceless stories in this week’s best of OZY collection.

Startup founder Heather Bowerman plans to launch the first noninvasive test for endometriosis.

Heather Bowerman is on the verge of a breakthrough. Her company is poised to release the first noninvasive test for endometriosis — the agonizing uterus condition that affects tens of millions worldwide and renders many infertile. For the first time, she believes, these women can dare to hope for better than a decade-long wait and expensive surgery before finally getting a diagnosis.

Yet still Bowerman is fighting for respect. Being a young female tech founder is tough. Being a young female founder of a women’s health tech startup is even tougher. “Women’s health is viewed as a niche area,” she says, “but we’re half the population. That doesn’t make sense.”

They’ve long helped birth babies. Now they’re assisting brides-to-be.

Emma Gold didn’t know what to do — plan her dream destination wedding in South America and risk losing guests, or keep it local and swallow her resentment? Her wedding planner was helping her narrow down venues and calculate logistics and costs, but it was ultimately a doula who addressed Gold’s conflicting emotions and helped her decide. “She told me that I can’t please everybody and that I need to do what’s right for me,” Gold recalls. “But if key people aren’t there, is it still right?” Yes, because Gold’s physical response to a city wedding was cramps and nausea, said her wedding doula, Elizabeth Su.

For decades, doulas have accompanied women during childbirth. Now, a new breed of doulas is turning its attention to the $300 billion wedding industry. A wedding doula is a new concept, so it’s hard to define the role, which falls somewhere between that of best friend, parents, therapist and wedding planner. Think of them as providing “marriage mindfulness.”