CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two P&G spots, "It's a Tide Ad" from Saatchi & Saatchi New York and "The Talk" from BBDO New York, shared the top spot...
CANNES, France--Procter & Gamble began the year by invading the Super Bowl with the inescapable "It's a Tide Ad" campaign, and now the CPG giant has successfully conquered the Cannes Lions. Two P&G spots, "It's a Tide Ad" from Saatchi & Saatchi New York and "The Talk" from BBDO New York, shared the top spot... Read more »
