Taco Bell doesn’t want its nacho fries to just be a seasonal product offering. It wants their semi-annual return to be an event.
Since launching the product—Taco Bell’s first foray into fries–in 2018, the chain and creative agency Deutsch have produced fake movie trailers to promote them. Each one is highly believable in terms of production quality, with the only wink being the consistent focus on a certain brand’s cheese-dipped fries.