A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks. Read more below. Other things to know about | | |
|
| Top Stories |  |
|
| Transparency | | | | A collective for cross-media measurement was formed by the World Federation of Advertisers last October but an outline for how it will work will be revealed in the coming weeks. | | |
|
howdy! | Content & Commerce | | | | Apartment Therapy is growing its experiential business with its first-ever consumer-facing event that’s rooted in retail. | | |
| Sponsored by Permutive | | | | The privacy revolution is well underway, and major companies are using new data strategies to grapple with the challenge. In a new webinar featuring BuzzFeed’s director of data partnerships, learn how publishers are contending with regulations and the cookie’s demise. | | |
| Advertisement |  | | |
howdy! | Agency Culture | | | | Plan A founder and CEO Andrew Essex believes the threat of consultancies is still present for agencies and that there’s more consolidation to come. | | |
| Sponsored by Yieldmo | | | | As brand marketers scramble after mobile metrics, there’s one that’s proving particularly elusive: attention. In a new report, learn how marketers are trying to crack the code on user attention — and where they say they’re falling short. | | |
howdy! | The Programmatic Marketer | | | | ‘2020 is about making it clear that we are meaningfully invested in this category of solutions,’ said TransUnion evp digital marketing solutions Matt Spiegel. | | |
| Advertisement |  | | |
| Sponsored by Bannerflow | | | | While some brands have struggled with in-house marketing, others are making it work. Experts from Sky, The Times and Telenor say the key to ROI lies in efficiency and access to data. | | |
howdy! | The Programmatic Marketer | | | | The gap between the haves and the have nots in ad tech has never been starker and a new set of acquirers are hungry for bargains. | | |
howdy! | Video Anywhere | | | | Private, invite-only group chats can feature hundreds of creators trading tips and, in particular, notifying one another of unannounced algorithm changes. | | |
| | | | | Pauley joined the Digiday Podcast to discuss Vox's "hyper-growth areas," its new marketing platform and the death of the third-party cookie. |
|
|
