Hello marketers,
If you're a New Yorker who loves New York-specific coffee chains (like say, for example, our tech reporter Marty Swant) then you might want to know that Toby's Estate Coffee is rebranding. The chain—which is also available to non-New Yorkers via grocery chains and online—will now be known as Partners Coffee.
While we at Adweek love a rebrand, especially one that doesn't use Helvetica, senior editor Robert Klara heard something rather special from the people over at Toby's, excuse me, Partners Coffee: Whole Foods helped the chain figure out how to stand out on shelves.
Is this a known service that Whole Foods offers to smaller brands? Have you worked with Whole Foods on something like this? Let us know (kristina.monllos@adweek.com). We want to hear more about how a chain like Whole Foods (or others!) will help smaller brands out.
In other news, Rent the Runway announced today that the newly minted unicorn would expand its rental offerings to children. Our news editor, Jameson Fleming, posited in our Slack channel today that we're getting closer and closer to Rent-a-Swag becoming a reality.
Quote of the Week: "I dispute the conventional wisdom that print is dead," Clare O’Connor, Bumble’s editorial director, told reporter Sara Jerde of Bumble's new print magazine. "There’s always room for a print product to stand out if it’s really high quality."
Say What? Amazon is Americans' favorite brand, per a new survey from Morning Consult, followed by Google and Netflix.
Lesson of the Week from Inside the Brand: This week, Nadine Dietz spoke with Lively's Michelle Cordeiro Grant and Cover FX's Emily Culp.
Community is key and smart marketers will foster that. "Even though by definition we are a DTC brand, we’ve invested a lot in human capital by creating connections through community events and pop-ups that foster human emotion and ultimately help us build our brand," Cordeiro Grant told Dietz. "From day one our community has made us who we are and brought our brand to life. They (currently 65k strong and growing) continually help us refine our brand and make products that enhance the lives they’re already living."
Thanks for reading,
Brands Editor
Kristina Monllos
