Now that the media and marketing industries are muddling their way out of lockdown, Digiday asked a bunch of execs to select either three music tracks or nominate a podcast that got them through those tough times. A playlist for the pandemic emerged. Read more below. Other things to know about - From how Gen Z is pushing the meaning of work-life balance to hybrid logistics, we’ll go deep on what’s next for office spaces and culture at the Future of Work Forum: The Evolved Office. Register for free today.
- Google’s delayed cookie deprecation creates an opportunity for advertisers to future-proof their first-party data solutions. Learn more in this article. Sponsored by Eyeota.
- Marketers are creating long-term customer relationships by leveraging householding to personalize connections with consumers. Learn more in this article. Sponsored by Viant.
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| | | | | From tunes that provided the backdrop for kitchen discos during lockdown to podcasts that made sense of the tumultuous political climate, a playlist for the pandemic has emerged. | | |
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howdy! | | | | | WTF is the Metaverse and why does it have everyone excited, from Roblox to AB InBev? | | |
| | | | | In this new guide, Best Buy unpacks its retail media tactics — steps retailers of all sizes can take to connect their brand partners with customers and revenue. | | |
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howdy! | | | | | Just a tiny fraction of websites are giving visitors a choice in how the data collected on them is used. | | |
| | | | | There’s a renewed focus on contextual advertising ahead of third-party cookie deprecation. Download this guide for expert insights on how to approach contextual targeting now and in the future. | | |
howdy! | | | | | Barter agencies have always operated on the fringes of the media agency scene. What’s changed for them since the pandemic? | | |
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| | | | | Publishers are optimizing for contextual video campaigns as demand increases, and increasingly driving performance for the video ads their advertising partners create. | | |
howdy! | | | | | Independent agencies find new ways to advertise their services through such novel tactics as podcasts and LinkedIn campaigns. | | |
howdy! | | | | | Core skills such as critical thinking, teamwork, presenting effectively and even demonstrating a clear work ethic could all need a boost. | | |
| | | | | Since premiering a show on ESPN+ in 2019, Boardroom has stood up its own site and stretched into podcasting and newsletters but has been more restrained when it comes to video. |
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