Good Morning!

Today we have Rich Smith, CMO of Jornaya, sharing the impact the pandemic has had on consumer behavior and how digital marketers can adapt marketing strategies going into 2021.

“Acquiring a deep understanding of the customer journey will become increasingly important as we continue to navigate circumstances driven by the pandemic. In some cases, Jornaya’s network of comparison-shopping sites has revealed dramatic changes in year-over-year consumer trends,” reveals Rich.

Also, B2B marketing campaign in recent times is more capable of driving sales. We look at how AI and social media marketers together can enhance any B2B marketing campaign.

In past AI was just a thing of sci-fi movies and scientific laboratories. Today it has been used abundantly by a number of industries and marketing is no exception. Digital B2C marketers are already leveraging the power of AI for digitizing their social media campaigns and making them more engaging and appealing.