It's a slippery slope. A "shecession" means women are leaving the workplace, devastating diversity initiatives and resetting the issue of gender equality. To combat it, agencies are introducing measures to allow flexibility for moms and caregivers, address mental health struggles and creating open spaces for vulnerable conversations as it relates to the pandemic. Digiday spoke with seven agency executives and women in the industry about the ‘shecession' and how they're coping. Read more below. Other things to know about | |
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Top Stories | | Ivy Liu |
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Future of Work | | A year into the pandemic lockdown and remote work, kitchen tables became home offices and kids have become co-workers. | |
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howdy! Beyond Ads | | Decrypt is incentivizing users to interact with its content in exchange for the publication’s take on cryptocurrency: (DCPT). | |
Sponsored by LiveRamp | | Marketing teams are now well into 2021, and third-party cookies along with mobile ad IDs are officially on notice, which has implications for all marketers. | |
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howdy! Business of TV | | Heading into this year’s upfront, agency execs plan to demand that TV networks — as well as advertisers — take a more realistic look at the supply of ad inventory. | |
Sponsored by Bidtellect | | As user targeting methods based on user ID are phased out thanks to growing privacy regulations, contextual targeting and optimization are setting new standards for advertisers seeking performance outcomes, compliance and better brand safety. | |
howdy! WTF Programmatic | | Investors are buying into companies in part because of the overwhelmingly positive narrative of online media’s unfettered growth during the pandemic. | |
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Sponsored by Bannerflow | | Technology has enabled mid-pandemic innovation among in-house teams and it’s powering collaborative efforts that have resulted in increased creativity for many brands. | |
howdy! Content & Commerce | | In some cases, brands miss out on valuable customer data, such as email addresses, when they use Checkout. | |
howdy! DIGIDAY+ MEMBER EXCLUSIVE | | A keyword blocking strategy at Vice inappropriately determined some articles to be unsafe, according to findings by Vice and Oracle Data Cloud. | |
Publishing in the Platform Era | | Harper's Bazaar digital director Nikki Ogunnaike is growing and monetizing its audience while strategizing around digital trends. |
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