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Pandora Launches a Major New Ad Campaign as It Finally Gets Into On-Demand Streaming But 'Sounds Like You' is about more than Pandora Premium By Tim Nudd Pandora today launches a big new ad campaign heralding, in part, the launch of Pandora Premium, its long-awaited foray into on-demand music streaming. But the campaign goes beyond hyping Premium to emphasize the brand's larger commitment to delivering a more personalized music-streaming experience, which Pandora has long seen as its real point of difference. The...
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| Adweek Webinar by DISH Media Sales | | |
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Legalized Recreational Weed Hasn’t Hurt Liquor Sales in Oregon It may even be helping bars a bit By Christopher Heine A year ago, Foursquare caught the data world's attention with an accurate prediction that Chipotle's store sales--thanks to the fast-casual brand's E. coli problem--would fall by 30 percent. The location-based service's anonymized foot traffic stats, which it combines with other data such as U.S. Census reports for weighted analyses, has been gaining credibility in retail...
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Oracle Just Bought Moat to Bolster Measurement in Its Data Cloud The data vendor works with all the major social platforms By Christopher Heine Oracle announced late Tuesday afternoon that it has acquired Moat for an undisclosed sum in a move that should help strengthen Oracle Data Cloud. The software giant has been in a virtual arms race with Adobe, Salesforce, IBM, Nielsen and others that are trying to create the ultimate marketing cloud, and Moat appears to be...
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Amid Concerns of Declining Tourism as ‘Anti-Welcome’ Sentiment Grows, L.A. Is Welcoming Everyone for a Visit A new campaign for Discover Los Angeles By Katie Richards Outside of being a city for dreamers and stars, Los Angeles is also home to people from over 140 countries who speak some 224 languages. Essentially, the city is an open one that's welcoming to everyone. That's the message tourism group Discover Los Angeles is trying to drive home in its latest #EveryoneIsWelcome campaign, especially...
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Staying Small Helps This Startup Agency Snag Partnerships With Athletes, Celebs and Influencers JohnXHannes works with everyone from John Malkovich to Google By Tim Nudd Much like John Malkovich, the star of the Super Bowl ad they made for Squarespace, John McKelvey and Hannes Ciatti--eponymous leaders of New York startup agency JohnXHannes--are multifaceted makers. The Australia-bred ex-Droga5 pair launched their shop, which they call a "creative collective," in early 2016. They're committed to keeping the core team small--it's just the...
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Prudential’s New Podcast Chronicles Everyday Acts of Bravery Part of the brand's ongoing content initiatives By Christine Birkner Prudential is jumping into the branded podcast fray by chronicling everyday acts of courage. Life insurance is there for you during life's big moments, like having kids or choosing to retire. So, the brand's new podcast series, "Everyday Bravery," is comprised of eight 30-minute episodes featuring real-life stories of people navigating scary situations on a...
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Programmatic Digital Display Ads Now Account for Nearly 80% of US Display Spending By 2019, that number will rise to 85% By Sami Main Programmatic display spending will reach nearly $33 billion in 2017, according to a new study by eMarketer. Despite the risks, as YouTube and Google have shown, programmatic advertising has continued to rise in popularity; eMarketer also forecasts that spending will reach over $45 billion by 2019. Although placing ads programmatically can surprise advertisers by where...
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