Hi John,
Digital channels are crucial for research before making a purchase, whether product discovery happens online or in-store. Our data shows in-store shoppers prefer digital actions, such as search engines and social media, over speaking with sales associates, especially among younger consumers.
Register here for a special panel-style webinar on Wednesday, June 26 at 2pm ET / 11am PT. EMARKETER’s top analysts from the retail and ecommerce desk will reveal the results of our US consumer goods shopping survey and debate the best strategies to engage today’s digital-savvy consumers.
See you there, The EMARKETER Webinar Team
P.S. Please forward this invite to colleagues who are interested in digital and physical touchpoints. |