Driving Sales through Omnichannel Engagement (3:15 p.m. EDT) Nicole West, VP of Digital Strategy and Product for Chipotle Mexican Grill, joins CREATE for an in-depth discussion on how to engage customers whenever and wherever they interact with the brand. West, a member of the 2022 Nation’s Restaurant News Power List, shares how her team is driving Chipotle’s multibillion dollar mobile and digital sales with a relentless focus on customer experience. Learn how the brand is investing in artificial intelligence, automation and the metaverse — and why you should expect to see Chipotle “show up in unexpected ways.” |