| | | | | First Things First | | November 07, 2019 | By Jameson Fleming |
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| The Latest From Brandweek | |
Brandweek closed down with a bevy of insightful talks featuring marketers from Citi, Sephora, Nascar, JetBlue and more. Head over to our Twitter account to read through some of the top quotes from the all-star lineup of speakers. Here's some of our latest stories to come out of Palm Springs: | |
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| Celebrating the Best Marketing Teams in the Business | |
Adweek introduced the Constellation Awards at Brandweek this year to honor the brilliant teams that executed some of the best ideas in marketing. Across 24 categories, brands like Mattel, AT&T and PepsiCo stood out. Microsoft and Xbox were the big winners of the night, winning three awards for its work promoting the Adaptive Controller, including a video that starred everyday kids with disabilities—won millions of fans and returned sizable results: 42,000 social posts, 1.1 billion impressions and an estimated $35 million in earned media value. Read more: See all the winners from the first Constellation Awards. | |
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| Advice for Your 22-Year-Old Self | |
Sandi Harari, evp creative director, Barker 1. All the roads that took you off track are actually the things that make you competitive and unique later in your career, so don’t question the path you take to get where you think you need to be. In the same vein, I would say-be open about where do you think you want to end up. Don’t have such a rigid sense of where you think you want to be in a decade. 2. Never, ever follow the money. Always follow the work, and the culture. Work for people who take the time to see your potential, and make sure you feel seen and heard. 3. Be fearless. You literally have nothing to lose. As you progress, you’re going to continue to feel like there’s more and more to lose. Now is not a time to be afraid. 4. Ask every question that pops into your head. You will have the inclination to think that it makes you look dumb, but actually, questions show your thought process and often portray a certain intelligence about the way you’re processing information, while exhibiting that you’re learning and trying to grow. 5. Try to imagine what the people around you are going through, not just your colleagues but your boss and your boss’s boss. Be sensitive to what their day is like, and imagine how they might see you. What kind of pressure are they under? Open up your world view and remember that you are not the center. It’s something that will happen naturally as you mature through your career, but starting early can’t hurt! | | | |
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