Good morning, Marketer, keep experimenting!
Emerging technologies allow marketers to discover new ways to engage audiences. When something clicks, it’s a win for brands as well as customers. A new augmented reality platform adopted by Papa Johns and Netspend, for instance, is opening up a way to engage mobile users — by sending them videos and other calls to action triggered by common objects like cereal boxes, or even a dollar bill.
More experimentation is surely on the way, also, as OpenAI releases APIs for ChatGPT and Whisper.
Chris Wood,
Editor
