This week's Fierce Pharma Marketing is brought to you by Phil.

Webinar: Patient Access Strategies to Drive Sustained Brand Growth

Wednesday, May 10, 2023 | 12:00pm ET / 9:00am PT

Join us for a strategic discussion on how to ensure your go to market strategy is designed to drive lasting brand growth in the age of utilization management. Attendees should expect to takeaway:

• Optimal commercial structure to respond to evolving channel dynamics
• Best practices for aligning field teams to promote organizational goals
• Understanding of the impact of financial barriers to patient success
• Key success metrics for a successful patient access program
• How to use data to optimize field and access program outcomes