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“I think being a small outlet, in three years, is going to be really, really hard from a discovery standpoint.”
That’s what Kyle Villemain, the founder and editor-in-chief of North Carolina’s The Assembly (yes, the stingray investigative reporting outlet) told Sophie this week.
For Villemain, Sophie wrote, “the clock is ticking on getting The Assembly to sustainability in the sense of building and owning its audience. With ambiguous, but potentially enormous, changes to the infrastructure of the internet looming because of generative AI (and social media companies’ shifting priorities), Villemain is very worried about search and social disappearing, for the purposes of publishers.”
This reminds me of what another local news publisher — Jeff Elgie, of Canada’s Village Media — said last year, in the context of Canada’s Online News Act. “You need Google to stay in this. Otherwise, it devastates the entire industry. You cannot lose Google and Facebook and have some reasonable publishing industry left online. It doesn’t work.”
The problem of attention is certainly not limited to local news. When Axios laid off 50 people this week, CEO Jim VandeHei cited “shifting reader attention and behavior, scattering across social, podcasts, individual creators and influencers, partisan websites, and more” as one of the forces working against news publishers. Another one of those forces? AI, wrote VandeHei, “pushing us to a technological inflection point where models can summarize news, at the same time Facebook, X, and search are faltering as reliable traffic standbys.”
— Laura Hazard Owen
From the weekThe 51st aims to replace DCist with something totally new“It’s an incredible place to launch a local news outlet because people always want to know more about the world around them. It’s a town full of nerds.” By James Salanga. |
The Assembly aims to be a state-level, digital-first Atlantic Magazine for North Carolina“I was fixated on trying to build a place that could pay good writers good money to spend more time than normal on big stories.” By Sophie Culpepper. |
Readers are more suspicious of journalists providing corrections than journalists providing confirmationsThe challenge for journalists may be figuring out how to provide debunkings without seeming like a debunker. By Randy Stein and Caroline Meyersohn. |
What’s a Black journalists’ convention for? Trump’s appearance at NABJ raises questions“Across the board, in all contexts in journalism, there needs to be an emphasis to make sure that you’re not creating harm to journalists.” By Laura Hazard Owen. |
A new Louisiana law limits the right of journalists (and everyone else) to film police abuse“You can’t even get an officer’s badge number at 25 feet. So there’s no way to hold anyone accountable.” By Richard A. Webster, Verite News. |
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