TerryWhite Chemmart (TWC) has officially launched Rewards Plus, enhancing its loyalty program across its network of over 550 pharmacies.

The group stated this upgrade represented an advancement in the brand's ability to attract and retain customers while offering more substantial rewards for their loyalty.

Rewards Plus allows customers to earn points not only on regular product purchases but also through a variety of health-based activities, broadening the scope of how consumers can benefit from the program.

TWC stated this initiative reflects the brand’s commitment to promoting healthier lifestyle choices among its customers.

Additionally, the loyalty program is now integrated with the myTWC app through the new Rewards Plus portal.

The group stated this feature provides a user-friendly platform for customers to monitor their points and access personalised bonus offers with ease.

The introduction of Rewards Plus is part of TerryWhite Chemmart’s ongoing efforts to enhance consumer satisfaction and engagement in the competitive pharmacy market.

More details in Monday's issue of Pharmacy Daily.