Plus, the misinformation war resumes ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ 
ADWEEK | First Things First
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First Things First
 
 
March 26, 2021
By Jessica Zafarris
 
 
 
 
Presented By
Kitewheel
 
 
 
 
A 'Pepsi x Peeps' Drink Is on the Way
 
 

There's a springtime surprise on the way: Peeps-flavored Pepsi, or Peepsi! OK, the flavor is actually called Pepsi x Peeps, but everyone wishes it was called Peepsi. To celebrate the arrival of the beverage, the brands have also promised to “bring two of the most iconic moments in Pepsi TV ad history to life with Peeps dioramas.” Discover scenes from the dioramas and more details about the release.

More of today’s top creative news:

 
 
 
 
 
Washington’s War on Misinformation Resumes
 

Ultimately, misinformation propagated on social media was the core issue that led to the Jan. 6 attack on the U.S. Capitol. It’s not a new theme, and not the first time lawmakers have addressed it, but the effort has been renewed, as House representatives grilled Facebook, Twitter and YouTube about their roles in the situation.

But what’s the solution, and what will these platforms do next? Scott Nover discusses.

 
 
 
How an Agency's Algorithm Helped Turn Popular Music Into Speech-Therapy Playlists
 

To address the prevalence of speech sound disorders, Warner Music and agency Rothco used data analysis across the 70 million tracks within Apple Music to identify 173 songs for its "Saylists.” These songs have easily repeatable lyrics that can aid with speech therapy.

Find out how it works.

 
 
 
Agency News & Job Moves:
 

Adweek Exclusive: Con Edison has named Code and Theory as its agency of record, an appointment that will see it collaborating closely with MDC Partners’ Assembly on media buying and planning responsibilities.

S4 Capital-owned MediaMonks will merge with design and experience agency Jam3.

Three hires at Havas New York: Coming from Johannes Leonardo, Bharat Kumar and Marcelo Ramirez are joining as executive creative directors, and independent producer Melissa Tifrere joins as head of integrated production.

Starcom U.S. CEO Kathy Ring and global CSO Kathy Kline, who both have three decades of experience at Publicis, are both stepping down from the Publicis Media agency. 

Adam Chasnow, formerly executive creative director at CPB, has joined Fortnight Collective as partner and in the newly created role of chief creative officer.

Briefly:

 
 
 
 
 
 
 
 
 
 
 
 
 
Specialized Gets Conspiratorial in Film About Its Newest Entry in the Booming E-Bike Trend
 
 

In a dramatic, intriguing and science-fiction-heavy new short film by Sabertooth Pictures and production house Boldly, Specialized goes full conspiracy theory to introduce its latest eMTB. Learn all about the way it “enhances” human capabilities with the help of an alien engineer.

 
 
 
 
 
 
 
 
From Adweek Branded by Cognitiv
4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation
 
4 Ways to Revamp Your Customer Acquisition Strategy for the Next Phase of Digital Transformation
 
 
 
 
 
 
 
Adweek Promos and Events
Adweek's Hispanic TV Summit coming up on April 20
 
 

Discuss the transformation of the TV experience, data trends, and how to engage successfully with the Hispanic consumer audience at Adweek’s Elevate: Hispanic TV Summit. Join in on the conversation on April 20th with TV stars, advertisers and networks. Save your virtual seat for free today.

 
 
 
 
 
 
 
 
Zoom and Formula 1 Sign Multiyear Deal as Physical and Virtual Events Begin to Merge
 
 

The agreement follows their Virtual Paddock Club partnership last year.

 
 
 
 
 
Hornitos Launches New Tequila Seltzer as Brands Prepare for the Summer of Canned Cocktails
 
 

The new offering builds on explosive growth in the category.

 
 
 
 
 
Time's NFT Covers Sold at Auction for $435,000
 
 

The publisher is the latest to explore how NFTs fit into their brand.

 
 
 
 
 
How the Trevor Project Is Using AI to Train Crisis Counselors For Teens
 
 

The result is a chatbot called the Crisis Contact Simulator, or "Riley."

 
 
 
 
 
How Nike and Adidas Have Driven Mobile-Based Loyalty
 
 

Make customers actually feel a connection.

 
 
 
 
 
Shake Shack CMO on the Importance of a Diverse C-Suite to Scale Your Business
 
 

Jay Livingston shares how the brand expedited their longterm digital strategy during the pandemic.

 
 
 
 
 
 
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