DAILY SCOOP

Peloton CEO rebuffs leaks in public memo, M&M’S candy mascots get an inclusive makeover and how PR increasingly measures social media impact

Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.

MEDIA RELATIONS

3 ways the pandemic has changed media relations forever

For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.

THE FRIDAY REPORTER

C-SPAN’s Howard Mortman offers insight on Capitol Hill

The communications leader for the nonprofit broadcast group has a unique view into the changing way we communicate about the nation’s business.

SOCIAL MEDIA

Why executive positioning on social media should be a top priority in 2022

Here are four tips on how to improve your C-suite’s presence on social channels.

DAILY SCOOP

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

Also: Marriott seeks travel correspondents on TikTok, Better.com CEO returns after firing 900 workers over Zoom, and more.

PR INDUSTRY

For the future of the PR industry, ethics provides the clearest map

The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry.

THE WORKPLACE

New York Times HR chief shares the 3 relationships everyone needs at work

Jacqueline Welch offers nuggets of career wisdom, what’s ahead for the Times, and what wellness means to her.

CONTENT MARKETING

Infographic: 7 emerging trends for email marketers

Avoid getting sent to spam this year with these tips and tricks.

DAILY SCOOP

Microsoft buys Activision Blizzard, audiences expect brands to acknowledge crises, and mobile providers limit 5G near airports

Also: MTN DEW awards grants to outdoor community organizations, Carhartt explains vaccine mandate memo, and more.

COMMUNICATING UP

What 2022 will bring to communications

Will the ‘Great Resignation’ continue? Will trust in institutions rebound? Here’s a look at what’s ahead.

WRITING & EDITING

Let’s not ‘circle back’ on 2021: Michigan school releases annual list of banished words, phrases

Lake Superior State University really wants you to stop calling this our “new normal.”

A DAY IN THE LIFE

MP&F Strategic Communications’ Jennifer Brantley on what’s next in 2022

The managing partner for the Nashville, Tennessee agency shares about her career so far and how she is tackling new challenges in the year ahead.

EXECUTIVE COMMUNICATION

Carhartt doubles down on vax policy amid leaked memo, Twitter debate

Some on social media are calling for a boycott of the company’s products after its COVID-19 vaccine requirement for workers was made public.

PR INDUSTRY

Why our words (and actions) matter more than ever right now

Speaking on the “Brand Manual” podcast, Ragan CEO Diane Schwartz says communicators must seize this moment to bolster integrity—and help companies keep employees happy, productive and present.