DAILY SCOOP

Peloton cuts jobs and shakes up C-suite, J&J defends halting vaccine production and more comms gigs are going remote

Also: how Panera’s trying to ‘put a ring on it’ the day after Valentine’s Day, a new survey for social media pros and more.

CAREER LADDER

How to choose between agency and in-house roles

Communicators on both sides, and around the world, weigh in on the debate.

THE WORKPLACE

Report: Companies turning tail on return-to-office plans

New data reveals five major findings that are dramatically shaping the future of work.

WINNING CAMPAIGNS

VA teams with Aptiva Resources to highlight recruitment efforts

The annual report spelled out tactics to increase new hires as labor shortages surged, winning first place in the ‘Annual Report’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards.

DAILY SCOOP

Frontier and Spirit Airlines announce merger, advisory warnings to users reduce negative Twitter posts, and Amazon spends big on salaries

Also: Kia partners with pet adoption nonprofit for Super Bowl campaign, Bank of England governor takes heat over remarks on wages, and more.

THE BUSINESS MIND

Why PR pros must understand the difference between a product and a business

As companies like Peloton, Zoom and Netflix take heavy losses on the stock market and online, here’s how brand storytelling must center business basics—and avoid the perils of hype.

A DAY IN THE LIFE

FHA’s Fiona Hutton: ‘Don’t kick up and don’t kick down’

The agency leader and comms strategist offers lessons form her career as an entrepreneur and business executive.

EMAIL

7 ways to encourage employees to actually read your emails

Firstup’s employee email guide will help your messaging stand out.

DAILY SCOOP

NBC pulls back the curtain on Olympics headaches, Super Bowl ads draw intense interest, and Spotify’s CEO apologizes for Joe Rogan controversy

Also: American Heart Association launches Black History Month campaign, Delta asks for federal action on violent passengers, and more.

SOCIAL MEDIA

4 tips to maximize TikTok in 2022

A social media manager at a top tech company and rising TikTok influencer shares how to increase your social media credibility, cache and community.

THE WORKPLACE

Analyzing the most essential future-focused workplace trends

Communicators continue to rise and ascend to new levels of internal influence. Here, the areas you can prioritize to keep that momentum trending upward.

DAILY SCOOP

Meta faces huge market loss and decreasing user base, cruise passengers expect better virus safety precautions and Southwest flight attendants blast return of inflight alcohol sales

Also: Planters encourages people to find their “personutality,” a new survey for social media pros and more.

Why comms pros should sharpen their business and finance skills

Adding financial knowledge to your professional arsenal can take your career to the next level.

THE FRIDAY REPORTER

L.A. Times’ Noah Bierman talks about covering White House leaders

The journalist offers lessons for communications and media relations pros from his time covering the nation’s top executives.