Peloton, the spin sensation shaking up the fitness industry, is showing two perspectives--his and hers--in its holiday campaign this season. To that end, the company commissioned two covers of Queen's "Crazy Little Thing Called Love," one from Meghan Trainor and one from Brett Eldredge. The new work from creative shop Mekanism features a new strategy...
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November 07, 2018
Brand Marketing Daily
The top trends and topics for marketers
Peloton’s Aggressive Holiday Push Features Dueling Perspectives, and 2 Queen Covers
Lululemon Founder Chip Wilson Gets Honest About Entrepreneurship in New Book
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