Omnicom's cultural consultancy Sparks & Honey is launching a new SaaS platform that it claims can help brands weather disruption, and brands like Dairy Management and EA are already using it

Tanya Dua | The new platform, called Q, claims to use artificial intelligence to turn cultural trends into actionable insights.

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Leaked internal Peloton documents reveal how the fitness startup is trying to shed its 'cultish' image as it plots its post-IPO expansion

Patrick Coffee | Documents issued to ad agencies pitching for Peloton's business earlier this year show how it hopes to grow its customer base.

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How the women of 'LadyGang' turned their hit podcast into a sprawling media brand

Alyssa Meyers | Keltie Knight, Jac Vanek, and Becca Tobin were making their own ways in Hollywood but found success when they teamed up for a podcast.

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WATCH LIVE: A former Harvard professor who's studied 10,000 founders reveals how to launch a successful startup

Business Insider | Business Insider Prime is hosting a live event featuring entrepreneurship expert Noam Wasserman. He'll tell us how to launch a successful startup.

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A TikTok star with 880,000 followers explains the ways she earns money and how much she makes

Amanda Perelli | The 22-year-old TikTok star Salina, who goes by "Salinakilla" online, explained the different ways creators earn money through the popular video app.

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There's been an exodus at Deutsche Bank after it overhauled its investment bank this summer. Here are the key US dealmaker departures so far this year.

Alex Morrell | In a red-hot hiring market for US dealmakers in 2019, competitors have poached a slew of senior bankers from the beleaguered German lender.

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As more employees quit Microsoft-owned Github over its ICE contract, Microsoft shareholders are deciding whether to add an employee to the board

Ashley Stewart | As more Github employees quit over its ICE contract, Microsoft shareholders are voting on whether to give employees more power over company decisions.

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Amazon kicked off its cloud conference by blasting Microsoft for being anti-customer, 2 months after Microsoft won the Pentagon's $10 billion contract

Ashley Stewart | Microsoft, according to AWS CEO Andy Jassy, has stopped prioritizing customers and punishes those who choose to work with other cloud providers.

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Goldman Sachs is assembling a team of senior bankers focused on middle-market private equity. Here are the key hires and the playbook they'll use to land new clients.

Casey Sullivan | The bankers are devoted to building relationships with middle-market private equity firms, a first for the investment banking giant.

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