Penske Media Corp. is trying to find more ways to sell across its brands and it’s hoping a data studio called the PMC Atlas Data Studio will help whet advertisers' appetites. The owner of Variety, Rolling Stone, WWD and others, Penske launched Atlas earlier this month, offering some 500 different audience segments, many of them either modeled directly on established segments typically reached using third-party segments or pulled directly from advertiser and agency RFPs. Read more below. Other things to know about | | |
|
| Top Stories |  | | Ivy Liu |
|
| Life Beyond the Cookie | | | | Penske has permanent identifiers for about 10% of its portfolio’s audience, which Comscore pegs at over 135 million unique users. | | |
|
howdy! | Content & Commerce | | | | Leaf Group created a sales strategy that uses the operational strengths and first-party data from both its commerce and media brands. | | |
| Sponsored by ironSource | | | | Advertisers: Tell us how you’re engaging with gamers in a world where almost every assumption about in-game demographics, diversity and expectations has radically transformed. Take this short survey and we’ll send you a $5 Starbucks gift card plus the results. | | |
| Advertisement |  | | |
howdy! | Brands in Culture | | | | Digital marketing strategies will have to evolve if they want to win over changed consumers after the pandemic. | | |
| Sponsored by Amperity | | | | Aggregating data from legacy systems without the right tools, marketing teams are following gut feelings to shape campaigns — and they’re making errors that add up to lost ROI. | | |
howdy! | Streaming Outside The Box | | | | Team Whistle is moving further away from sports coverage and into entertainment as it chases brand deals at higher prices. | | |
| Advertisement |  | | |
| Sponsored by Bannerflow | | | | Remote work met in-housing for marketers last year, and this report highlights how TikTok, Twitter and others adapted their teams in a year of unprecedented change. | | |
howdy! | Brands in Culture | | | | How one brand took its branding virtual after the SXSW festival turned its production into a digital-only show this year. | | |
howdy! | Future of Work | | | | It can be off-putting when half the cameras are off during a meeting, or you’re pitching a client who is off camera. But there could also be a valid reason for why they do so. | | |
| Publishing in the Platform Era | | | | The Weather Channel is making the most of its audience and first-party data by creating an AI offering and a subscription product on its app. |
|
|
