It's only going to get harder to reach rich people through traditional advertising, ad-industry sources say.
April 30, 2019   |   View Online »
 
People are flocking to Netflix and Hulu, and it's a growing concern for advertisers needing to market to the rich

People are flocking to Netflix and Hulu, and it's a growing concern for advertisers needing to market to the rich

Lucia Moses | It's only going to get harder to reach rich people through traditional advertising, ad-industry sources say.

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Marketers want more details about how Facebook’s move to encryption will impact ads

Marketers want more details about how Facebook’s move to encryption will impact ads

Lauren Johnson | Here's what's on marketers minds ahead of Facebook's annual F8 developer conference this week.

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Consumers are trying to avoid ads at all costs. JPMorgan Chase's marketing chief Kristin Lemkau thinks she's found a way around that.

Consumers are trying to avoid ads at all costs. JPMorgan Chase's marketing chief Kristin Lemkau thinks she's found a way around that.

Tanya Dua | JPMorgan Chase is moving away from digital ads to personalized offers for customers, its CMO Kristin Lemkau said.

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Mark Zuckerberg is about to give our best look yet at how he plans to navigate Facebook past its endless scandals

Mark Zuckerberg is about to give our best look yet at how he plans to navigate Facebook past its endless scandals

Rob Price | Facebook has been rocked by two years of scandals. What happens now?

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Disney and Comcast stand to lose billions by pulling their shows from Netflix and other services

Disney and Comcast stand to lose billions by pulling their shows from Netflix and other services

Ashley Rodriguez | NBC reportedly discussed pulling "The Office" from Netflix. If it stops licensing to other streaming services, it could risk billions in revenue.

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'If you have no capital, why be a capitalist?': The global elite at Milken can't stop talking about populism

'If you have no capital, why be a capitalist?': The global elite at Milken can't stop talking about populism

Becky Peterson | From Alexandria Ocasio-Cortez to Trump to the Gilets Jaunes, populism was on people's minds at the Milken Institute Global Conference in Beverly Hills.

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The investment chief at $265 billion juggernaut Guggenheim made the crowd at Milken gasp with a bold forecast for a sluggish decade of US stock returns

The investment chief at $265 billion juggernaut Guggenheim made the crowd at Milken gasp with a bold forecast for a sluggish decade of US stock returns

Marley Jay and Joe Ciolli | Scott Minerd, the global CIO of $209 billion Guggenheim Investments, says he expects minimal returns from US stocks over the next 10 years.

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Microsoft, VMware, and Dell officially launched a new partnership that shouldn't please Amazon

Microsoft, VMware, and Dell officially launched a new partnership that shouldn't please Amazon

Julie Bort | What started out as a contentious situation between Microsoft and VMware has blossomed into a friendly, formal partnership.

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WeWork's copresident says it's 'really just getting started' on working with Fortune 500 companies, as it files to go public

WeWork's copresident says it's 'really just getting started' on working with Fortune 500 companies, as it files to go public

Meghan Morris | A recent report highlights what those companies get out of WeWork: help entering new markets and attracting and retaining employees, among other benefits.

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Goldman Sachs' CEO just warned that the bank's big tech bets might not pay off as quickly as people hope

Goldman Sachs' CEO just warned that the bank's big tech bets might not pay off as quickly as people hope

Dakin Campbell | Goldman Sachs is plowing money into technology projects to propel the firm's next phase of growth.

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