After months of ominous predictions, the second coronavirus wave is now rising over the United States. But advertisers — so far, at least — have kept up their spending, according to the chief revenue executives of five different media companies. To be sure, the advertising industry is nowhere close to where it was before coronavirus, and signs that the pandemic has inflicted long-term damage to the economy, and, consequently, the advertising industry, are growing. But some key differences between the spring and this late fall are helping to keep business moving. Read more below.

• Better prepared brands and more settled consumers have kept advertising revenues flowing, even as a second coronavirus wave rises.
• In 2021, YouTube plans to share more aggregated CTV-specific ad creative insights as well as enhance its direct-response ad formats for the TV screen.
• North Equity is looking at the long game of what can come from putting five former Bonnier legacy publications on a fast track to digital transformation.
• The driver of B/R's e-commerce business is its Bleacher Report Shop that houses limited-edition apparel collections that are often tied to significant events in the world of professional sports.
• Volition has partnered with NBCUniversal Television and Streaming to co-create products with NBCUniversal talent, opening up a new beauty industry opportunity for influencer- and celebrity-backed products.