WardsAuto Dealer Edition
WardsAutoDealer Edition
 

OCTOBER 24, 2017

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A Hurricane Is Coming, Let’s Go Car Shopping

AutoPulse tracking technology detects an unexpectedly high number of dealership visits just before Harvey and Irma came to town.

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Prospects of Car-Dealership Work Scare Off Many Job-Seekers

Total car dealership employee turnover in general is 40%, but is 67% in sales, where working on commission without a guaranteed income scares away both jobholders and job seekers, a staffing study says.

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Many Vehicles Still Wear Front 'Bras'; You Just Can't See Them

“It’s a profitable product for us, and because it is a non-cancellable product, that’s good for the dealership too,” says Wendy Borgert.

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Don’t Let Double-Data Entries Haunt Dealerships

Industry Voices
Many dealers fail to recognize how redundancies can wreak havoc on all areas of their business.

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Lightning-Fast Dealership Follow Ups Can Creep Out Customers

Leads that are followed up within 15 minutes to an hour show the highest appointment-conversion rates, according to a TrackBack analysis.

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Annual Reliability Study: Toyota Up, Cadillac Down, Chrysler and Tesla Rise

Transmission and infotainment problems were the top complaints in this year’s survey of vehicles by the publication’s readers.

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Stinger Is Moonshot for Kia Brand

The speedy Stinger is not just another rung in the ladder of the brand's 30-year continuous improvement program.

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No Actors in Most-Watched Auto Ad

Real people help Chevrolet top iSpot.tv’s latest rankings of automotive commercials.

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