Instead of just producing a show, media companies including Bleacher Report, Complex Media and Rooster Teeth want to build properties with original content across different formats and multiple forms of revenue.

It's early days, but advertisers are praising ads in Facebook Stories, which should be rolled out globally by the end of the year.

With sports-news subscription sites like The Athletic blossoming across the U.S., some newspapers are carving out sports-only digital subs of their own.

Ad tech is riddled with jargon. For those attending the digital marketing conference Dmexco in Cologne this week, here's a primer to help keep up.

The Digiday Advertising Week Briefing, our special pop-up daily email is back for another year. Sign up now to get all the news from this year's event, interviews with top execs, the can't-miss parties and more.

 

'People connect with people': How Complex, Bleacher Report and others use talent to build franchises

Sahil Patel

From House of Highlights to “Hot Ones,” creative talent plays a key role in how video programmers aim to build content franchises.

'Competition is lower there': Still-new Facebook Stories attracts advertisers with low CPMs

Kerry Flynn

Ads within Facebook Stories are still in beta but should be rolled out globally by the end of the year.

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WTF is automatic content recognition?

Sponsored Content Samba TV

Devices are getting smarter. A prime example is automatic content recognition, an advanced technology that's been weaving its way into the smart device ecosystem. On a smart TV or mobile phone, ACR can instantly identify what a consumer is watching or listening to. Get the guide to learn more. Sponsored by Samba TV.

With an eye on The Athletic's growth, newspapers roll out sports-only subscriptions

Lucia Moses

With sports-news subscription sites like The Athletic taking hold, McClatchy and the Dallas Morning News are carving out sports-only digital subs of their own.

Bid caching, bid shading, consent strings: A guide to understanding Dmexco

Jessica Davies

Ad tech is riddled with jargon. For those attending the digital marketing conference Dmexco in Cologne this week, here’s a primer to help keep up.

Publishers are missing the impact editorial teams have on revenue

Sponsored Content PubPlus

The conversation among publishers and editorial teams is no longer just about creating great content. Learn how to stay ahead of the pack. Sponsored by PubPlus.

How Outdoor Voices became the fitness apparel brand for every body

Sponsored Content Airtable

In the past five years, Outdoor Voices has grown into an 80-person team with six stores and $56.4 million in venture funding. Learn how the activewear brand cultivated a digital community and connected with its customers offline to grow like it did. Sponsored by Airtable.

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Events Title
 
Regular deadline:
September 7, 2018
Digiday Awards
 
September 11 - 12, 2018
Digiday Brand Leaders Japan
Kyoto, Japan
 
Extended Deadline:
September 21, 2018
Digiday Worklife Awards
 
 

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