With all of the talk on targeting and data, many brands seem to forget their customers are people. At this year's ANA conference, marketers were taking back control. Here's what we learned from the presentations at this year's conference. By pulling programming from Netflix and elsewhere, WarnerMedia and Disney will forego short-term licensing fees to bet on long-term subscription revenue. Peapod, the $1 billion online grocery delivery business, needs to defend its turf in an increasingly competitive market where Amazon and Walmart are making moves, and it's banking on a new innovation center to drive growth. Dating app Tinder is tiptoeing further into the ad business, selling programmatic advertising using Google's ad tech. At the Digiday Brand Summit, industry leaders will share how they leverage AI to personalize the customer journey, get reliable eyeballs and ears in front of their content and keep influencer marketing transparent. Register here to join us in Palm Springs, California, in December. |
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| Kerry Flynn With all of the talk on targeting and data, many brands seem to forget their customers are people. |
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| Tim Peterson By pulling programming from Netflix and elsewhere, WarnerMedia and Disney will forego short-term licensing fees to bet on long-term subscription revenue. |
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| Sponsored Content resonate Today's agencies face competition from consulting firms, a growing number of in-house shops, and smaller, more agile agencies but more data does not always create better outcomes. Uncovering the "Human Element" helps agencies and their clients understand the why behind consumer decisions to buy, choose, abandon or advocate. Sponsored by resonate. |
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| Hilary Milnes Peapod needs to defend its turf in an increasingly competitive market, and it's banking on a new innovation center to drive growth. |
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| Seb Joseph Tinder's revenue is mostly from subscriptions, but it’s moving into programmatic advertising with deals with the platform giants. |
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| Sponsored Content dataxu TV is changing. The way people consume content, their habits, their behaviours and their expectations are constantly evolving, from streaming services to linear TV and mobile devices to smart TVs. In the current and future TV ecosystem, understanding and reaching the people behind these screens is increasingly challenging. Sponsored by dataxu. |
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| Sponsored Content Instart Logic Your users demand a unique and high-quality digital experience while your advertisers demand viewability and performance from their ad spend. How can digital publications balance the yin and yang of consumer expectations and advertiser demands while maximizing revenue? Learn how here. Sponsored by Instart Logic. |
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Awards Gala:
November 1, 2018 |
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Awards Gala:
November 14, 2018 |
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ALL EVENTS |
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