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Pepsi Pulls Its Much-Hated Kendall Jenner Ad, Saying It ‘Missed the Mark’ Brand apologizes to viewers and to its endorser By Kristina Monllos Pepsi has apologized and pulled its controversial ad featuring Kendall Jenner. "Pepsi was trying to project a global message of unity, peace and understanding," the brand said in a statement. "Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and...
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To Build Trust, Brands Shouldn’t Interrupt the Intimacy of a Mobile User’s Experience Visa's Kim Kadlec says brands better pressure-test their content to ensure it's meaningful By James Cooper Fitting perfectly into the theme of Marketing In An Interruptive World put forth by Adweek and Bloomberg Media at a business breakfast last week, Kimberly Kadlec, Visa's svp of Visa's global marketing platform, explained the cautions that marketers need to take when wading into mobile waters. She addressed the issue onstage as part of a...
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Why Serving Up Relevant Content to Consumers Is a Big Responsibility Toys'R'Us CMO Carla Hassan approaches mobile video like one By James Cooper Though she's only been in her current position for little more than a month, Carla Hassan, evp, global chief marketer, Toys"R"Us, brought valuable insights to a panel discussion she joined at Adweek and Bloomberg Media's breakfast event on March 28 called "Marketing In an Interruptive World." The former Pepsi exec pointed out the importance of...
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IBM Watson Is Your Overachieving Co-worker in New Slate of Ads Campaign shows how AI makes businesses more efficient By Christine Birkner By helping humanize the power of IBM technology and artificial intelligence, IBM Watson has become the cornerstone of the brand's marketing efforts. Lately, that's included Watson ad campaigns with celebrities like Bob Dylan and Stephen King, as well as collaborations with fashion house Marchesa and H&R Block. Watson's new round of ads puts a more...
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How the Red Solo Cup Became the Drinking Vessel of Choice for Partygoers This ordinary piece of polystyrene was never meant to be a classic By Robert Klara A few days after Christmas last year, Toby Keith took to Twitter to pay a bit of tribute. It was all of 41 characters, but the sentiment was genuine: "Raise one for this good man today," Keith wrote. "RIP #RedSoloCup." The platinum-selling country music star was marking the death of Robert Hulseman, a man he...
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McDonald’s Considers Bringing Back McNuggets Szechuan Sauce Just for Rick and Morty Fans Last seen in 1998's Mulan promotion By David Gianatasio "McNugga Lubba Dub Dub" might be the goofiest brand tweet of the year so far. That's how McDonald's replied to a Twitter request from the writers of Cartoon Network's Rick and Morty, after they urged the fast-food giant to bring back its McNuggets Szechuan dipping sauce, last savored in 1998 as part of a promotion...
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La La Land Choreographer Sprinkles Some Hollywood Magic on a Discount Furniture Ad Campaign Mandy Moore puts a spring in Value City's step By Patrick Coffee When one thinks of discount furniture, classic Broadway-style song and dance may not be the first thing that comes to mind. But a new campaign for Value City Furniture brings the two together with the help of Mandy Moore, the longtime choreographer who brought that classic Hollywood magic to the hit Ryan Gosling-Emma Stone film...
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