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| Trying to figure out where the brand went wrong By Kristina Monllos This past April Pepsi released one of the most reviled ads in recent memory: A two-and-a-half minute spot featuring Kendall Jenner, where the model leaves work to join what looks like a protest about something (it's unclear), and ends with Jenner handing a cop a can of Pepsi to a roaring cheer. The message seemed... Read more » |
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| Cleaning is a new beginning in ads debuting today By Patrick Coffee |
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| A new tagline, print, TV and more from 360i By Katie Richards |
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| Zambezi X is already working with Nike By T.L. Stanley |
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| They employ more women, but still have work to do for underrepresented groups By Katie Richards One year ago HP CMO Antonio Lucio called on the brand's five agency partners to really focus on improving diversity numbers. Lucio sent a letter to BBDO Worldwide, Fred & Farid, gyro, PHD and Edelman asking that, within 30 days, each agency send a plan detailing how they would get more women and people of... Read more » |
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