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| Efficiency can come at the cost of awareness By Mark Ray I've made my share of tone deaf, ill-conceived, spots in my 25-year advertising career, almost all of that time spent at agencies. So far be it from me to point a judgmental finger at the creatives who made the new Pepsi Kendall Jenner ad. Mark Ray But I do think Pepsi could have avoided a... Read more » |
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| School for Justice turns prostitutes into prosecutors By David Gianatasio |
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| Suddenly, it's an even finer line to walk By Tim Nudd |
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| Recent campaigns moved away from bikini babes By Patrick Coffee |
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| It's the brand's biggest activation for the show to date By Katie Richards One of Cinnabon's most noteworthy, pop-culture-focused marketing campaigns and partnerships came about by chance. You might even say it was a bit of luck. When AMC aired one of its final episodes of Breaking Bad, Saul Goodman (played by Bob Odenkirk) said, "If I'm lucky, in a month from now, best-case scenario, I'm managing a... Read more » |
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| A look at the #SocialMarket campaign By Gabriel Beltrone As Venezuela grapples with severe political, economic and humanitarian crises, one local government is using social media in its efforts to keep citizens safe while they barter for much-needed staple goods. J. Walter Thompson helped the Baruta municipality, part of the capital city Caracas and home to more than 300,000 people, to launch #MercadoSocial (#SocialMarket)... Read more » |
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| Toys'R'Us CMO Carla Hassan approaches mobile video like one By James Cooper Though she's only been in her current position for little more than a month, Carla Hassan, evp, global chief marketer, Toys"R"Us, brought valuable insights to a panel discussion she joined at Adweek and Bloomberg Media's breakfast event on March 28 called "Marketing In an Interruptive World." The former Pepsi exec pointed out the importance of... Read more » |
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| Featured Jobs | | Adweek New York City, New York (US) | | Consumer Reports Yonkers, New York | | Haymarket Media Group Northbrook, Illinois (US) | | Haymarket Media Group New York City, New York (US) | | Adweek New York City, New York (US) | | |
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| Visa's Kim Kadlec says brands better pressure-test their content to ensure it's meaningful By James Cooper Fitting perfectly into the theme of Marketing In An Interruptive World put forth by Adweek and Bloomberg Media at a business breakfast last week, Kimberly Kadlec, Visa's svp of Visa's global marketing platform, explained the cautions that marketers need to take when wading into mobile waters. She addressed the issue onstage as part of a... Read more » |
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| Brand apologizes to viewers and to its endorser By Kristina Monllos Pepsi has apologized and pulled its controversial ad featuring Kendall Jenner. "Pepsi was trying to project a global message of unity, peace and understanding," the brand said in a statement. "Clearly we missed the mark, and we apologize. We did not intend to make light of any serious issue. We are removing the content and... Read more » |
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| Experts weigh in on the soda-maker's tone-deaf debacle By Kristina Monllos Since the moment Pepsi released its new two-and-a-half minute spot--featuring Kendall Jenner, protesters and a message of unity via soda--response to the ad has been anything but positive. According to data from Amobee Brand Intelligence, digital content engagement around Pepsi has increased significantly (366 percent in just a day), but 43 percent has mentioned Black... Read more » |
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