PepsiCo's direct-to-customer websites; How to think about brand tone; Tips for promoting telehealth; Social media crisis policy; and more

DAILY SCOOP

PepsiCo creates snack websites, LinkedIn launches events tool, and Twitter flags COVID-19 misinformation

Also: Disney+ releases ‘Hamilton’ more than 15 months early, results from our ‘Future of the PR Pro’ survey, Burger King showcases safety procedures, and more.

THE CONSULTANT IS IN

Home Instead CEO shares how to strike the right ‘tone’

Communicating during a pandemic is not just about what you say, but how you say it.

HEALTH CARE

Ideas for marketing telehealth in the COVID-19 crisis

As health care providers try to serve audiences from a distance, here are some key ways to help skeptical consumers see the benefits of telemedicine.

INFOGRAPHICS

Infographic: Social media rules for managing a crisis

How your brand presents itself on social media has only grown in importance during this global pandemic and lockdown. Here are some tips for a winning strategy during COVID-19.

PR DAILY AWARDS

There’s still time to enter PR Daily’s Media Relations Awards

Showcase your media relations campaigns, content, events and pitches in the premiere program for media relations work. The late entry deadline is this Friday, May 15.

COVID-19

How PepsiCo partnered with actor John Krasinski to highlight CSR efforts

The actor has been sharing positive stories online as part of his “Some Good News” program. Here’s how the soft drink company worked with his platform to share some joy with consumers.

DAILY SCOOP

Google’s Mother’s Day salute, Souplantation permanently closes, and only 4% of consumers demand a halt in advertising

Also: Gerber’s 2020 spokesbaby is adopted, HBO looks for engagement with writing challenge, Microsoft axes ‘reply-all’ email storms, and more.

THE CONSULTANT IS IN

Tips and tricks for shooting, editing and producing videos from home

Some easy ways to ensure your home-produced videos are polished—from lighting and framing to preparation and length.

SOCIAL MEDIA

6 steps for establishing a strong social media policy during the pandemic

With the shifting media landscape during this crisis, it’s important for your entire team to have clear guidelines on how to share messages online. Here’s how to build your framework.

PR INDUSTRY

What would Dear Abby say? Advising clients during COVID-19

Being a shoulder to lean on requires important soft skills from PR pros working with clients during this crisis. Here are some tips for being a calm and collected resource.

PR DAILY AWARDS

May 8 deadline: Media Relations Awards

The entry deadline is Friday, May 8, at 11:59 p.m. Central time. This is your chance to earn recognition for your top-notch media relations work!

CRISIS COMMS ROUNDUP

Crucial crisis plan elements, how leaders can stay positive, the secret to sustaining remote work, and more

Here’s a roundup of the week’s crisis communication news for communicators.

COVID-19

How to build trust and connection with your consumer audience

The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.

DAILY SCOOP

Google, Facebook and Microsoft extend WFH dates, Wendy’s offers online scavenger hunt, and Microsoft seeks more inclusive language

Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.