Performance AI: what doesn’t kill us, makes us stronger Peter Prodromou, President of Boathouse, on the power of AI.
ClickZ Daily: June 07, 2023 |
|
|
| Good morning, In this hinge moment, while Generative AI is creating uncertainty among professionals who think it will replace copywriting abilities, the immediate power is in Performance AI – machine learning and natural language solutions. Performance AI gives marketers the power to access, understand and organize massive data sets into actionable insights that can transform their clients’ businesses. According to Peter Prodromou, President of Boathouse, “Now is not a time for fear – it is a time for embracing, activating and controlling Performance AI to drive outcomes through superior access to, and understanding of, massive data sets.” Learn more about Power AI, as Peter discusses the fear, marketing opportunities, and the road ahead. Tune in to the ClickZ Marketing Masters Podcast wherever you get your podcasts, including Apple, Spotify, Google, and Amazon. Don’t forget to subscribe! |
|
AI Peter Prodromou It doesn’t kill us – it makes us stronger |
|
|
|
Collaboration JoAnne Gritter The obvious yet not-so-obvious characteristics that foster trust and build stronger partnerships Read more |
|
| Leadership Tyrona Heath The shift towards focusing on future revenue is an opportunity for marketers and finance teams to collaborate over agendas of business growth - how to do it, communication tips, and more Read more |
|
| Data-Driven Marketing Prasanna Dhungel As brands and agencies struggle to prioritize visibility of ever-changing SERP features, here's how they can build effective, holistic search strategies that move the needle Read more |
|
| AI Andrea Sanchez Learn how AI can help create engaging digital experiences by leveraging users' data, shared by a design strategist and UX researcher Read more |
|
|
|
Marketing Masters Podcast |
|
|
|
Strategy Benjamin Broomfield "Marketing took on the role of storytelling within the organization to explain the power of its investments. It showed how these changes would impact the customer." Download now |
|
| Marketing Benjamin Broomfield The average customer is bombarded by five thousand commercial messages every day and has an attention span of eight seconds. Relying on sight and sound is not enough to cut through the noise. Failing to take a scientific approach limits your ability to stick in the minds of your customers. Download now |
|
| Digital Leaders Benjamin Broomfield “The primary benefit of embracing simplicity in an uncertain world is that it helps you prioritize.” Download now |
|
|
|
Digital Marketing Rucha Kadam IP stands for “Internet protocol,” which is a set of rules that govern the format of all data that’s sent via the Internet. Download now |
|
| Commerce & Sales Rucha Kadam The Black Friday Cyber Monday (BFCM) holiday is the event of the year for most eCommerce brands, and the time where many net a significant percentage of their annual revenue. Download now |
|
| Email Rucha Kadam US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention. Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc. An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs. Data about an email tells a lot about an individual behind the email or a potential fraudster. The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs. Complete the form and download the guide ASAP! Download now |
|
|
|
This email was sent to newsletter@newslettercollector.com as a subscriber of ClickZ.
You are currently opted in to receive the ClickZ Daily Newsletter.
You can update your details and subscription preferences here.
Or if you no longer wish to receive these emails you may unsubscribe here.
Want to remove yourself from our database? Click here to exercise your right to be forgotten.
Contentive Ltd is a Private Limited Company, Registered in England, Number 0827534.
Registered Address: Scale Space, 58 Wood Lane, London, United Kingdom, W12 7RZ
