The world is changing — the world of entertainment, that is. No longer do we wait patiently for our favorite show to come on or hope we set up the VCR correctly to record them while we’re out of the house. (Translation for the younger crowd: think “manual DVR.” Shudder.) Now we’re all streaming our favorite shows, and advertisers have shifted their strategies to take advantage of the changing landscape.

The performance results are in, and they’re here to stay. Read MNTN’s article “Move Over, Brand Awareness: Performance is Stealing the (TV) Show” to learn more about:

• Why TV advertising has shifted to a performance tool
• How using performance marketing on CTV protects from fragmentation
• First-party results from advertisers who already use TV for performance marketing