In today's crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency. Additional coverage: Jetting off to the Cannes Lions International Festival of Creativity next month, or just want to stay in the loop on all things Riviera? Consider signing up for our Cannes Briefing. Other things to know about - The Digiday AI Awards recognize the organizations leading the way in AI-driven innovation with categories such as Best Internal Use of AI, Most Responsible Use of AI and more. Enter now — last chance to save is this Friday, May 30.
- In 2025, the line between professional and personal lives is blurred beyond recognition, creating both opportunity and complexity for marketers. Sponsored by Dun & Bradstreet.
- Amid declining organic reach, publishers rely more on paid media, especially paid social, to meet their objectives. However, determining the most efficient and impactful ways to deploy paid social is challenging but ever-critical. Sponsored by Piano.
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| Top Stories |  | | Ivy Liu |
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| | | | | In today’s crowded AI race, platforms no longer have the luxury of time to refine an ad proposition, especially since advertisers are tightening budgets and chasing efficiency. | | |
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howdy! | | | | | For ad tech bosses, the IPO dream is no longer just a late-night fantasy, it’s starting to look like a real possibility. | | |
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| | | | | A new Digiday and Optable survey found that 78% of publishers are actively building or using identity graphs to unify first-party signals across devices and platforms, enabling more accurate campaign targeting and personalization. | | |
howdy! | | | | | This week’s Future of TV Briefing looks at how Amazon and YouTube are dangling incentives to get advertisers to buy more CTV inventory through their respective demand-side platforms. | | |
| | | | | Scattered communication and siloed workflows are slowing campaigns down. On June 18, join this event to learn how marketers use visual tools to unify strategy, streamline execution and build more agile, aligned teams across functions. | | |
howdy! | | | | | MasterCard CMO Raja Rajamannar explains the brand’s creator marketing approach — and why influencer activity could eclipse TV. | | |
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| | | | | AI-powered brand safety tools now assess tone, sentiment and audience signals, helping advertisers find better media alignments and improve performance across closed ecosystems. | | |
howdy! | | | | | The third installment of Digiday+ Research’s 2025 CMO Strategies series looks at the changes happening in display ads and how marketers are balancing traditional display ad options with email display ads. | | |
howdy! | | | | | The Future Leader Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the next generation of leaders making a big impact in their industry, with 10 years of experience or less. This year’s finalists stand out for their bold innovation, measurable impact and deep connection to the audiences they serve. Each has harnessed data […] | | |
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