Did Ford’s Mustang Mach-E Gamble Pay Off?When Ford unveiled their first major electric vehicle, they decided to roll the dice. The Mustang Mach-E, presented to the public in 2019, wasn’t controversial because of its powertrain (electric cars were relatively well established) or its design (the increasingly popular crossover style). It was a lightning rod because the electric SUV was given the Mustang name, which amounted to a major left turn for a historic line of two-door pony cars. “Just like the vast majority of the [car] community, we asked, ‘Why did you have to name it Mustang?’” Jaron Cole, founder of the Mustang Fan Club, an online group of owners and enthusiasts, tells InsideHook. Cole, who lives in Concord, NC, says Ford actually invited him to be part of a focus group while the Mach-E was in development. Heading into the same room where the Ford GT was created, he had the chance to chat with the team working on the EV from the enthusiast perspective, asking all of the pertinent questions to understand why an electric family hauler deserved the galloping horse logo. |