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InsideHook
APRIL 18, 2024

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The 12 Best Eye Creams to Improve Your Grooming Routine

We'll be the ones to tell you that using an eye cream should be an essential part of your morning routine, but there's a lot to consider when picking one. Would you prefer a cream, serum or gel? Are you looking to target puffiness, dark circles or wrinkles? Do you have oily or dry skin? Like we said, a lot to keep in mind, but we're here to help you out.

With so many eye creams and gels on the market, we've narrowed it down to our favorite 12, which should cover any guy’s needs. Try a few out, if possible, to see what works best for your skin type and lifestyle.

IN THE NEWS

United Airlines is down $200 million after grounding Boeing 737 Max 9.

Report: Tom Brady paid for successful plays in Tampa Bay.

For the first time ever, the Team USA house will be open to the public.

Bill Belichick gets an ESPN hit piece for his birthday.

Florence’s airport is getting a rooftop vineyard.

InsideHook

Review: Martingale Aims to Unite Cognac and Whisky Drinkers

Martingale (loosely, it’s the French word for doubling down) was founded in 2023 by Guillaume and Amaury Thomas, fourth-generation Cognac makers, and Andrew Weir, a longtime drinks vet (and Burns Night enthusiast). There are also a few celebrity investors, including D-Nice and Donnie Wahlberg. The bottle marks the first Cognac commercially available from the Thomas family’s domain.

“My background is mainly in Scotch,” says Martingale co-founder Weir, who says his whisky tastes veer more toward the sweeter, non-peaty Speyside bottles. “But I often think Cognac is overlooked. Most Cognac drinkers probably don’t think about the origin of the drink being a grape-based or wine-based product. To me, Cognac brings out a lot of what we like about whiskey, but takes it a slightly different and favorable direction.”

InsideHook

Why Don’t Men Give Each Other Birthday Gifts?

Men are super weird about birthdays. Like tacking a “man” to the end of “I love you,” many of us can’t acknowledge or celebrate the birthday of a beloved friend the normal way. We have to approach it from a distance, our eyes squinted, then sidle up as close as possible before abruptly dancing around the point. It’s easier that way. Safer. Right?

This gendered apprehension extends to birthday gift-giving, too. While women (not all, but many) typically arrange annual presents for their intimate friends, the practice is an anomaly amongst men.

FROM THE GOODS
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Are you more of a chore coat cat or blazer bro? You're about to find out.
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The Japanese brand's biannual collab with Jonathan Anderson is full of affordable summer staples.
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InsideHook

Did Ford’s Mustang Mach-E Gamble Pay Off?

When Ford unveiled their first major electric vehicle, they decided to roll the dice. The Mustang Mach-E, presented to the public in 2019, wasn’t controversial because of its powertrain (electric cars were relatively well established) or its design (the increasingly popular crossover style). It was a lightning rod because the electric SUV was given the Mustang name, which amounted to a major left turn for a historic line of two-door pony cars.

“Just like the vast majority of the [car] community, we asked, ‘Why did you have to name it Mustang?’” Jaron Cole, founder of the Mustang Fan Club, an online group of owners and enthusiasts, tells InsideHook.

Cole, who lives in Concord, NC, says Ford actually invited him to be part of a focus group while the Mach-E was in development. Heading into the same room where the Ford GT was created, he had the chance to chat with the team working on the EV from the enthusiast perspective, asking all of the pertinent questions to understand why an electric family hauler deserved the galloping horse logo.

InsideHook

A Field Guide to LA’s Best Breweries

L.A. now has so many breweries that choosing which to visit can start to feel overwhelming. This feeling is then compounded when you’re confronted by L.A.’s geographic sprawl and the fact that it can often take an hour or more to cross the city by car (meaning it may not be tenable to hit all the breweries you’d like to visit in the same day). To help make sense of it all, we’ve broken the city down into three geographic areas, all of which are craft-beer hotspots with breweries in close proximity, and chosen our favorite spots we think you should try first.

FROM THE GOODS
InsideHook
On stuffed its famous Helion foam into the off-road-stomping Cloudsurfer Trail.
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InsideHook
Including discounts on Pax vapes and award-winning glass bongs from Session Goods.
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