| | | | | AI, Relevance and the New Audience Profile | | June 29, 2017 | 1PM ET | 10AM PT | | | | | | In 2016, businesses wasted $347 billion globally on marketing campaigns that didn’t work. It’s more imperative than ever that brands and agencies focus on becoming—and staying—relevant to their customers if they hope to survive and thrive. The answer: Use new technologies that achieve personalization at scale. | | Attend this webinar to learn how artificial intelligence applied to public social data offers the ability to develop a richer, deeper data sets, providing marketers a more holistic understanding of their audiences than cookies and demographic data alone allow. | | | | | | In partnership with | | | |
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