Happy Friday!

Today we have Kibo’s CMO, Lisa Kalscheur showing how effective personalization can decrease bounce rates and improve other critical ecommerce metrics for retailers operating under reduced budgets.

“Understanding how each customer shops and meeting them where they are to create a completely unique and custom fit experience will make a retailer’s website stand out, decrease media spend, reduce bounce rates and increase ecommerce revenue,” says Lisa.

Also Acoustic’s CMO, Norman Guadagno explores the value of a brand website as we enter 2021.

He writes: Responsive design remains key, and pay particular attention to the elements you need to hide or change for smaller screens. If you are not seeing very many form-fills on mobile devices, don’t optimize for it. You can also look at some of the services available to provide Click-to-Call or Text, if your sellers are equipped to handle that.