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Aug. 14, 2024

Today's sponsor:

Is Personalized Shopping Private?

Personalization at scale seems contradictory, like having a party with several million friends. Yet at its best, ecommerce personalization drives conversions anonymously.

How can merchants balance customer personalization and privacy? I asked that question to payment and security pros.

Balancing Act

Robin Anderson, vice president of acquiring products at Tribe Payments, an open banking facilitator, has seen ecommerce personalization evolve from simple tracking and recommendation systems to sophisticated, artificial-intelligence-driven experiences. He believes all commerce channels, from online to in-person, will become more personalized.

“Hyper-personalization is on trend in payments and the flipside, which is privacy,” he said. “It’s not only about the data you capture and leverage to drive engagement; it’s also about the mechanisms to allow consumers to call back that data later." 

Read article > 

A Message from Stenn

Boost Holiday Sales with Fast Funding

Anticipate more, prepare better. Secure early financing from $10K to $100M with Stenn and set your ecommerce company to excel during high-demand seasons. Leverage our quick funds for strategic inventory buys, aggressive marketing campaigns, and more. Tap into your business’s full potential. Start today >

New Ecommerce Tools: August 12, 2024

New merchant tools this week include AI writing assistant, biometric payments, social commerce, fraud protection, and cross-border payments. Read article >

SEO Tools to Analyze HTML Headings

HTML headings such as H2 and H3 help Google understand a page and are thus powerful ranking signals. Read article >

From the Archive: December 2008

NetSuite Aims to Increase eCommerce Efficiencies

Ten years ago, Evan Goldberg was grousing to Oracle Chief Larry Ellison about the lack of an ecommerce business management software bundle. Ellison challenged Goldberg to do something about it. Read article > 

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