In a world without cookies, ecommerce companies are increasingly looking for AI-driven one-to-one personalization solutions using first-party data to increase customer engagement, loyalty, lifetime value, and incremental revenue.
To capitalize on this untapped opportunity, brands must create a persistent identity for each customer, allowing for seamless navigation across devices, resulting in fewer abandoned carts.
According to Forrester Research, the lack of relevancy on ecommerce websites can lead to:
- 52% of customers to unsubscribe from email.
- 28% of customers to stop shopping.
- 36% of customers to switch to a competitor.
- 76% of customers to feel frustrated by the lack of continuity across devices.
Download Rokt’s one-to-one personalization white paper to learn how ecommerce companies can enhance their customer experience and unlock value during the transaction moment.
