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The Data You Need

We did the research so you don't have to. The NBJ Personalized Nutrition Report breaks down 19 companies currently making waves in this growing market. Ready to check out the full report? Find out why personalized nutrition is forecasted to surpass $1B in sales by 2024.


EverlyWell offers at-home diagnostic testing kits for many health concerns, including nutrient levels, food sensitivity, fertility, indoor and outdoor allergies, STDs, COVID-19 and more. The company launched in 2015 and has raised $325 million to date, with increased interest and attention over the course of the past two years due to development of at-home COVID-19 testing...

Program Cost: $49–$259
Type: Biomarker Testing



Through its website, BIOHM sells microbiome-targeted supplements directly to consumers. The company’s personalized nutrition offering is a gut health test based on a fecal sample, though consumers can purchase pre- and probiotic products formulated with fungi through the site with or without a subscription or microbiome test...

Program Cost: $130–$150
Type: Microbiome Testing and Questionnaire / Survey



Gainful sells customized pre-workout, protein powder and hydration supplements directly to consumers through an online subscription model. Consumers can purchase products from the company only by subscription, and only after taking the survey, which analyzes a consumer’s diet, health goals and type of physical activity to recommend a customized pre-workout, protein powder and/or hydration blend...

Program Cost: $40–$55
Type: Questionnaire / Survey



Nutrigenomix offers a personalized nutrition and fitness test based on how a customer’s genetics affects their body’s daily performance. They also provide testing specifically for health, sports performance, fertility and plant-based eating...

Program Cost: $295–$310
Type: Genetic Testing

Ready to Dive In?

Read the full analysis on these companies as well as 15 others in the NBJ Personalized Nutrition Report.

Learn More


Other Recent NBJ Reports

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Sports Nutrition & Weight Management
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