HP - Cannes Lions

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See what happens when HP digital packaging teams up with a world renowned industrial designer

In an ever-changing world, we need creativity to drive us, and we need tools to help creativity take form.

To demonstrate the power and impact of digital print, we delivered a first-of-its-kind experience to attendees at Cannes Lions, the world’s biggest festival for creators, marketers, and designers. We partnered with internationally renowned industrial designer Karen Chekerdjian to create limited edition packaging for one of France's most prestigious champagne cuvées.

Personalized bottles and packaging were printed in real time each day, and delivered to select attendees and winners of the coveted Grand Prix award, recognizing the best creatives of the year. This geometric masterpiece was covered in an exclusive metalized substrate, showcasing the shelf-stopping power of uncoventional materials and design, made possible with HP digital packaging.

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